Datawash

Data cleansing is the process of removing inaccurate records from your customer database to ensure the information remains relevant to support communications with your customers. Inaccurate information could be incorrect or incomplete information, duplicated and old customer information. With the constant changes in customer behaviour these days, keeping customer information up to date is a difficult task that requires qualified and experienced personnel combined with the right technology. There are numerous suppliers of database cleansing services in the market with a wide degree of specialization and expertise. Majority of these suppliers do not only cleanse data but scrub and enrich the data to help improve quality of the data and add value. Choosing the best database cleansing service provider is important to ensure you obtain the best outcome from the process. As such, it is vital that the selected supplier at least meets the following criteria: 1. Provides high ...

Absolutely! Telephone append helps any business that has customer database of any size and communicates intermittently with its customers on the phone or conducts telemarketing campaigns to both existing and new customers. Telemarketing and cold emailing are both common prospecting methods.   However, the usefulness of a quality telephone contact is by far more efficient than cold emailing in most cases. Telemarketing allows businesses to immediately gauge their customers’ level of interest in their products or services; reach more customers than face to face sales calls and sell to both existing and new customers.   It is therefore essential that customer contact telephone numbers are always accurate at all cost. Telephone appending services provide you with a fast and easy way to ensure accuracy of contact telephone numbers for existing and new customers.   It adds telephone numbers to your customer and prospect files helping you to more effectively target...

Data cleaning (Australia) is an important process that assists businesses save valuable time and increase efficiency. Data cleaning’s job is to detect and correct records that are inaccurate, missing data or corrupt. It also checks for duplications, modifies and standardises the data to ensure consistency. Data cleaning is performed on batches of data. It works by cleaning an existing database where the input has been added inconsistently or incorrectly. By data cleaning you’re finding and highlighting the information which needs attention. There are a number of different variations of data cleaning , including ‘data enhancement’, this is the where data is made complete by adding further information to make it valuable. A Post Office Box added to the street address for example. Another variation includes removing ‘typographical errors’ which could mean an area code has not been added to the phone number or a postcode is not included in the address. The process of databas...

Data cleansing, data scrubbing or data cleaning – Regardless of the name, let Datawash help you. ·              What percentage of your data is undeliverable? ·              How many records are incomplete? ·              How many are duplicates? ·              Do you have any individuals in your database who are deceased? ·              Are you confident that you can submit the cleanest file we have ever seen? Data cleansing or data cleaning or data scrubbing is the process of amending or removing data in a database that is inappropriate, incomplete, improperly formatted, or duplicated.   Using a data cleansing bureau service like Datawash Pty Ltd can save you a sig...

Database is the backbone of every marketing organisation's operational success. Customer addresses are essential for a number of reasons ie used extensively to communicate with customers, perform useful analysis to support decision making and targeting and to support successful delivery of goods and services. It is therefore important that customer's address details are kept accurate at all times. In Australia, Australia Post in its capacity as the Postal Delivery Authority, introduced Delivery Point Identifier, an 8 digit number that is unique to very valid address and used to generate mailing barcodes to speed up mail processing which in turn provides the mailer postage discounts. In Australia,  Address Validation  is thus the process of matching the addresses including unit number, level number and street number, locality, state and postcode in a customer record against the Australia Postal Address File using an approved address matching software to append...