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Showing posts with the label ADDRESS VALIDATION

Will Telephone Append help my business?

Absolutely! Telephone append helps any business that has customer database of any size and communicates intermittently with its customers on the phone or conducts telemarketing campaigns to both existing and new customers. Telemarketing and cold emailing are both common prospecting methods.   However, the usefulness of a quality telephone contact is by far more efficient than cold emailing in most cases. Telemarketing allows businesses to immediately gauge their customers’ level of interest in their products or services; reach more customers than face to face sales calls and sell to both existing and new customers.   It is therefore essential that customer contact telephone numbers are always accurate at all cost. Telephone appending services provide you with a fast and easy way to ensure accuracy of contact telephone numbers for existing and new customers.   It adds telephone numbers to your customer and prospect files helping you to more effectively target...

Data Cleansing or Data Scrubbing – Benefiting Marketers

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Data cleansing, data scrubbing or data cleaning – Regardless of the name, let Datawash help you. ·              What percentage of your data is undeliverable? ·              How many records are incomplete? ·              How many are duplicates? ·              Do you have any individuals in your database who are deceased? ·              Are you confident that you can submit the cleanest file we have ever seen? Data cleansing or data cleaning or data scrubbing is the process of amending or removing data in a database that is inappropriate, incomplete, improperly formatted, or duplicated.   Using a data cleansing bureau service like Datawash Pty Ltd can save you a sig...

Australian Address Validation

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Database is the backbone of every marketing organisation's operational success. Customer addresses are essential for a number of reasons ie used extensively to communicate with customers, perform useful analysis to support decision making and targeting and to support successful delivery of goods and services. It is therefore important that customer's address details are kept accurate at all times. In Australia, Australia Post in its capacity as the Postal Delivery Authority, introduced Delivery Point Identifier, an 8 digit number that is unique to very valid address and used to generate mailing barcodes to speed up mail processing which in turn provides the mailer postage discounts. In Australia,  Address Validation  is thus the process of matching the addresses including unit number, level number and street number, locality, state and postcode in a customer record against the Australia Postal Address File using an approved address matching software to append...