Some Easy And Cost-Effective Ways To Keep Your Customer Or Donor Database Up To Date!

As a marketer, no doubt your customer or donor database is one of the most important resources in your business and we all know how useful it is in marketing activities.

Any enquiry that you received today could become a major customer or donor in the future.  It is therefore vital to correctly input the data and ensure the information is regularly updated.

Unfortunately, we are seeing rapid deterioration of customer or donor databases due to the fast pace of today’s society as people change address more regularly than before, change jobs, email address and their names more than normal.  As a result, failing to maintain accuracy of your database can cost you money and customers or donors.  A well-maintained database on the other hand will not only help keep your business communications appropriate, valuable and timely, but will also help you foster customer or donor relationships on an on-going basis.


To help you keep your customer or donor database content up to date, the following are some simple and cost-effective ideas you can adopt:
  • Ensure your data capturing is accurate at the point of entry as it gives you an excellent foundation for your database and you only need to keep on top of any changes going forward.
  • Use any responses, bounce-backs or error messages from your communications to customers or donors to update your database on a regular basis.
  • Make it a habit when you call a customer or donor or when they call you for any reason, to ask them if their details are still the same while you have them on the phone.  Ensure any changes of information regarding names, addresses and contact details that you receive from customers or donors are quickly entered into your database.
  • Try and regularly remove duplicated records as receiving more than one of every communication piece from your business can be very irritating for your target audience.  This must be avoided at all cost.
  • Ensure you immediately remove details of any customers or donors who have asked to have their details removed from your contact list (Do Not Contact) or any contact s that have passed away (Deceased).
  • Regularly comparing the information in your customer or donor database to other available and qualified referencing information such as National Change of Address File, Deceased File, National Telephone Information, Email Databases and Do Not Call Register can help you update your leads with relevant information about your customers or donors and ensure that you don’t have incorrect or irrelevant information in your customer or donor database.
Although simple, the implementation of the above ideas involves time and money.  If you are swamped and do not have the human resources to accomplish the above in-house, you can easily engage the services of a third-party Database Cleansing and Updating service provider such as Datawash.com.au to help you. 

Datawash.com.au provides simple, fast and easy-to-use online portal that can clean, correct and validate your addresses, check and advise when your customers or donors have moved and supply their new addresses.  It can also validate the telephone numbers in your database and append a new phone number if there is a change.  Datawash.com.au also removes duplicates from your database, highlight errors and standardise your data formatting. No matter the size of your customer or donor database that needs to be maintained, Datawash.com.au can save you heaps of time and money.

Visit www.datawash.com.au now, register and give the portal a go as many times as you like to produce free data quality report. There are no upfront costs and you only pay for those updated records you decide to download.

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