Improve Your Campaign ROI By Cleansing And Updating Your Customers/Donors/Prospects List Before Your Direct Marketing Campaigns
How many times have you personally received a mail or a phone call for someone who does not live at the address or who was a previous owner of your phone number? Better still, how many Return To Sender Mail does your organisation receive from your Direct Mail campaigns? These are typical poor data quality management situations which often drive your customers/donors or prospects to complain or switch off completely from dealing with your organisation. According to Katie Cruze at considerdigital.com and as referenced in https://cerasis.com/data-quality/ , “77% of companies believe their bottom line is affected by inaccurate and incomplete data. It is also believed that 12% of revenue is wasted because of poor quality of data. This is a shocking statistic. Nevertheless, companies that did put a focus on high-quality data saw a revenue increase of 15% to 20%.” It is therefore important to ensure your customer/donor or prospect contact details are accurate to enable you to connect wi